Public Cloud Market Size, Strategic Trends, End-Use Applications

 The public cloud market a compound annual growth rate (CAGR) of 12.81% during the forecast period (2024 - 2032). Experiencing accelerated growth due to the shift from on-premises IT to scalable and cost-effective cloud environments. Public cloud services offer flexibility, redundancy, and accessibility for enterprises across sectors. Businesses are leveraging cloud computing for data storage, app deployment, and collaborative tools.

Market Segmentation

By Service Model

  • Infrastructure as a service

  • Platform as a service

  • Software as a service

By Industry

  • BFSI

  • Healthcare

  • Retail

  • IT and telecom

  • Manufacturing

By Region

  • North America, Europe, Asia-Pacific, Latin America, Middle East and Africa

Market Trends

  • Rise of multi-cloud strategies

  • AI and machine learning integration

  • Enhanced security solutions

  • Edge computing expansion

Segment Insights

Software as a service dominates for its accessibility and subscription model. Healthcare and BFSI sectors prioritize data security and compliance. IaaS solutions are used for scalable infrastructure needs in tech startups.

End-User Insights

Small businesses use public cloud for low-cost data management. Large enterprises scale globally using hybrid and multi-cloud setups. Public sector adopts cloud for digitized citizen services.

Key Players

  • Amazon Web Services

  • Microsoft Azure

  • Google Cloud

  • IBM Cloud

  • Oracle Cloud

  • Alibaba Cloud

Opportunities and Challenges

Opportunities

  • Cloud-native application development

  • Expansion of 5G services

  • Remote work infrastructure

Challenges

  • Data sovereignty and localization rules

  • Vendor lock-in concerns

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